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Many in the dental profession have taken significant time and energy to develop their clinical skills, which can in itself be rewarding. However, in many cases, this clinical prowess is not reflected into a higher level of success for the dental practice. Dental practice success requires a skill set with multiple facets, many of which fall outside of the clinical realm taught in dental schools and in many CE programs. This program is one a series that will address the "additional" skills and systems that are required to bridge clinical skills into practice success. The first skill set a successful practice must develop is an awareness of the major obstacles to patients accepting treatment and the systems that can be used to minimize those obstacles. Information from areas outside the dental profession can provide insight into the systems that can be used in dentistry to minimize case acceptance issues. The entire dental team needs to utilize the information in this program to get patients to support the optimal treatment options offered by highly skilled dentists.